Pure entertainment
Reel Cinemas underwent a drastic transformation to deliver next-generation cinema across the MENA region. The identity frames the variety of new experiences (platinum suites, kids rooms, dine-in cinema and screening rooms within select boutique hotels) and modernises in line with the advanced technology (Dolby Atmos, MX4D and Barco Escape laser projection). A product architecture organised the experiences and technology alongside the types of screening (movies, group gaming, sports, talks and arts events). The brand and activations all reflect the high-definition purity of the proposition 'cinema as it should be experienced'.
Client: Emaar Entertainment For: Latitude
The Commons
285A Crown Street
Surry Hills NSW 2010
Australia
Entity3 respectfully acknowledges the Traditional Owners of the land and waterways on which our studio is based, the Gadigal people of the Eora Nation. We pay our deep respects to Elders past, present and emerging, as well as all First Nations peoples.
Entity3 is committed to providing an inclusive environment for all people, regardless of their ethnicity, faith, disability, age, sexuality or identity.