Xero multiplied

Xero has its roots in a #beautiful accounting product that makes compliance simpler for small businesses and their accountants. They have a strong presence in Australia, NZ, UK, US and Canada. Xero have since broadened their ambition to meet more small business needs, starting with Connected Workplaces (payroll, time tracking and scheduling, employee recruitment and onboarding) and Financial Services (bank accounts and wallets, cards, insurance, lending and cashflow tools). They will be seamlessly integrated with the core product, making small businesses feel organised, confident and in control of their money decisions. Following comprehensive positioning, strategy, research and narrative stages, 2 videos created understanding and excitement of the new launches with internal and external audiences.

With: Growth Mantra



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